These SNL inspired shorts are aimed at tackling prejudices and excuses about washing one's hair. Titled "Should I or should I not wash my hair", the campaign addresses the preconceived ideas that washing one's hair everyday leads to more hair loss and oily hair, and deals with excuses such as "I can always tie it into a bun", or "Ain't nobody got time for that".
Creative Director: Irina Becher
Art Director: Alexandru Savescu
Copywriter: Silvia Gradinaru
Director: Barna Nemethi
Agency: Leo Burnett Bucharest
Production Company: Stay Sharp Film
Client: Procter & Gamble
Campaign: Don't listen to prejudices!