During the period I worked at McCann Birmingham, I got involved in numerous pitches for new business leads. One of the leads I enjoyed the most was McLaren Automotive. The outcome was the above animation, where I had fun mixing comic book style illustration, animation and UI design.
Client
McLaren
Agency
McCann Birmingham
![](https://cdn.myportfolio.com/ad26d98bc338568d69d9a2022d3d927c/50aca68f-5ab5-40d4-9e64-901edb453d12_rw_1920.jpeg?h=96db052b262a4b876d34ed77caf01a49)
![](https://cdn.myportfolio.com/ad26d98bc338568d69d9a2022d3d927c/835c7c6d-8e14-48fe-b795-4b9b2e427d56_rw_1920.jpeg?h=bbab66e0a9018037fced6fbfcc23e07c)
![](https://cdn.myportfolio.com/ad26d98bc338568d69d9a2022d3d927c/c0774071-a9db-45ef-b1f0-24c4d2f3af20_rw_1920.jpeg?h=1c6350d94661d99da0f8fa4a8352427f)
![](https://cdn.myportfolio.com/ad26d98bc338568d69d9a2022d3d927c/02f0f2cc-56ca-4d8f-8a20-2ec80d94fd76_rw_1920.jpg?h=496ce078519229fe25db5ee73f2067a9)
![](https://cdn.myportfolio.com/ad26d98bc338568d69d9a2022d3d927c/ed685597-b6f5-4b83-a2fb-2a249556cf6b_rw_1920.jpg?h=25122008c13a2a5148ec1b1701550157)
![](https://cdn.myportfolio.com/ad26d98bc338568d69d9a2022d3d927c/fc342194-d321-4131-bf5b-f6f16aa46725_rw_1200.gif?h=caf9fce16f04cfeef180c24c83e958ce)
![](https://cdn.myportfolio.com/ad26d98bc338568d69d9a2022d3d927c/d2ba32d1-5f97-42a2-a5ab-13c6d7c6a5b7_rw_1200.gif?h=55f0cbd1ef63cbd03da5760e5ee4a1fb)
![](https://cdn.myportfolio.com/ad26d98bc338568d69d9a2022d3d927c/94bc11bc-4a70-4ef7-8aba-44c1f5b8d1a9_rw_1200.gif?h=f50d6911388200642acc65449b5d64cd)
![](https://cdn.myportfolio.com/ad26d98bc338568d69d9a2022d3d927c/e400e942-aeec-463f-a9e1-21905e642ec2_rw_1200.gif?h=89fe3302681d88d49b907da63af23a0e)